Whirlpool Canada is committed to supporting employees and Canadians in their efforts to make our community a better place to live, work and play. Through its Community Involvement and Philanthropy Programs, Whirlpool Canada aims to:
- Be a responsible corporate citizen;
- Establish Whirlpool Canada employees as positive ambassadors for our company;
- Allow our employees to contribute to the community while building leadership and a sense of pride.
Whirlpool Canada has a long history of social and environmental responsibility. The company’s participation includes supporting the United Way and Habitat for Humanity Canada, donating product within the community and promoting the benefits of ENERGY STAR products to Canadians. To encourage employees to get involved and make a difference in their communities, employees are offered the opportunity to take one day off with pay annually to volunteer for a charity of their choice.
To find out more about our initiatives globally, please click here.
Whirlpool Canada LP, winner of the ENERGY STAR 2012 Manufacturer of the Year award, has been a leader in promoting the benefits of ENERGY STAR® qualified appliances to Canadian consumers for more than 10 years. Whirlpool Canada promotes ENERGY STAR® consistently in advertising, product literature, web sites and point of purchase materials to help drive awareness with consumers and call out products that save energy and reduce greenhouse gas emissions.
The company’s commitment to continually expand its ENERGY STAR® qualified product line has earned Whirlpool Canada seven Manufacturer of the Year awards in ten years. Whirlpool manufactures and markets more than 350 ENERGY STAR qualified models in North America – and has been honored with 23 ENERGY STAR awards overall in North America, more than any other appliance manufacturer.
Whirlpool also strives to engage Canadians to “think green”, through Facebook discussions inviting fans to share savings tips, and initiatives like Whirlpool’s Great Green Challenge contest, which allowed Canadians to interact with participating families to discover new ways to conserve.
For more information on ENERGY STAR, click here.
Whirlpool Canada runs an annual employee United Way campaign in partnership with the United Way of Peel Region.
Not only is this 2-3 week employee-run campaign a lot of fun, but with Whirlpool matching employee donations, the team has been a significant contributor and was recognized by the United Way with the Outstanding Employee Campaign of 2012 award.
Habitat for Humanity
Whirlpool Canada is a longstanding partner of Habitat for Humanity, contributing a Whirlpool ™ Refrigerator and Range to every new Habitat home in Canada and sponsoring a local build both financially and with employee volunteer hours.
KitchenAid Cook for the Cure
The KitchenAid Cook for the Cure Program was established in 2002 as a sustainable fund-raising program that has created an ongoing revenue stream for the Canadian Breast Cancer Foundation. Funds are raised through employee events, sales of pink KitchenAid products, and through donations received when someone hosts a Cook for the Cure party in their home. The total funds raised to-date have reached over $2.3M. To find out more about the program, click here.